Reclaim Your Power
A premium streetwear and lifestyle brand weaving Cree-inspired storytelling with healing and modern design.
More Than Just Fabric.
ASINI means rock in Cree. We are Asiniskow Īthiniwak - the Rock People of Peter Ballantyne Cree Nation, rooted in the traditional territory of the Cree and Métis of Treaty Six. This brand was born from lived experience: trauma survived, addiction overcome, and a deep calling to help others find healing.
Founded by Natalie Morin - community addictions worker, motivational speaker, and intergenerational survivor - ASINI.CA asks one question: wouldn't life be easier if you didn't have to carry those rocks?
Heritage
Rooted in Cree storytelling and authentic lived experience.
Mission
Healing through apparel, books, and community workshops.
Workshops & Healing.
Join Natalie for immersive experiences designed to foster connection, creativity, and personal healing through art therapy, cultural storytelling, and community.
The Rock (Asini)
Healing from trauma and letting go of addiction. Learn self-awareness, goal setting, and self-love through art therapy.
The Red Lily
Self-awareness, body positivity, and self-love. Combines art therapy, cosmetics, and journaling. Each participant receives a parting gift.
The Fawn
Forgiveness of self and others. Create healthy daily behaviours, release the past, and reclaim your spirit through mirror work and art.
The Thunderbird
This workshop invites participants into a space of honesty, healing, and personal reclamation. Grounded in the powerful symbolism of the Thunderbird- representing protection, strength, and transformation-this session explores what it means to take back your power through truth and self- awareness.
Education on Domestic Violence and Missing and Murdered Indigenous Women and girls, and People.
A workshop introduction to talk about trauma-information and culturally safe spaces.
The Flower Within
Building confidence, self-esteem, and essential life skills for pre-teens. By encouraging positive self-image and teaching practical skills through group sessions empowering girls to navigate challenges and foster resilience as they transition into adolescence.
The Inner Magical Stone Within
Ages 4 - 9 The workshop supports children to discover their voice and build confidence in a group setting.
Wear the Journey.
Asini Hats & Winter Toques
Heavyweight French Terry
Asini's Steps Clothing Line
Heavyweight French Terry
Asini Trapline Collectible Clothing Line
Heavyweight French Terry
MMIW Tracksuit
Heavyweight French Terry
Anti Bullying Tees
Heavyweight French Terry
New
Medusa Core Hoodie
Heavyweight French Terry
Rock People Tee
100% Cotton Unisex
MMIW T Shirt
100% Cotton Unisex
Words That Ground Us.
Our clothing is just one medium. Natalie's books dive deeper into Cree-inspired storytelling, healing, and the courage to reclaim your identity — written from the heart, for all ages.
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Asini and the Rock Paintings of the asiniskawithininiwak
A children's book helping ages 4-10 find their voice, build confidence, and discover their own inner magic.
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Asini and the Medicines
Natalie's story continues — subscribe below to be first to know.
Asini and the Rock Paintings of the asiniskawithininiwak
A children's book by Natalie Morin. Empowering young voices, ages 4-10.
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